The Live Active Charlotte Story

In 2008, two years after opening my doctor’s office inside a large traditional gym, I had the idea to combine a chiropractic and rehab office with a CrossFit gym. After months of research, Premier Health and Rehab Solutions and CrossFit Steele Creek opened for business in May 2010.

While many questioned my idea at the time, I thought that having two businesses under one roof to serve the community by providing solutions to improve their health and wellness would work. It has, and grown into something well beyond what I ever imagined. It’s become the “third place” for many members after their home and work. For some, at times, it’s been their “only place” while they were suffering through some difficult times in life. We wanted to create an environment where the happiest hour of your day is spent in our facility. We know that the benefits of such a place can create a better life for the member, their family, and in turn create a small ripple to make the world a better place. Happier and healthier people can accomplish just that!

A lot has changed since 2008 in the health and fitness industry. For starters, it’s confusing out there! Fad diets and exercise routines have come and gone; and will continue to do so. People are bombarded with health information from their friends, doctors and people that play doctors on TV. Many times that information is confusing, and often incorrect. There are new fitness trends and franchises exploding annually! Orange Theory Fitness, Burn Boot Camp, Barry’s Boot Camp, Worlds Best Boot Camp, Iron Tribe Fitness, Fit Body Boot Camp, F45, etc., etc. Let’s also not forget the Thigh Master, Ab Roller, Easy Tone Shoes, 8 Minutes Abs, surgical weight loss procedures and those magic weight loss beans; I mean “diet pills”.

I’m all for the growth and bringing the importance of health and fitness to the forefront in a world where people are getting more overweight and sicker annually. Competition in this space is good for business. Personally, it keeps us on our toes striving to always improve and never get complacent in our product and services we provide. When we opened in 2010, it was a chiropractic office and CrossFit affiliate that only offered CrossFit group classes. Now, as we enter 2020, it’s become much more!

Our chiropractic office added dry needling, massage therapy and additional ways to help people move and feel better. The greatest growth came on the fitness side where we now offer programs including 1 on 1 personal training, CrossFit, Nutrition Coaching, Kid’s Unplugged, Body Composition Testing, Yoga, Corporate Wellness Programs and more. The decision to rebrand to Live Active Charlotte was an easy one. The goal is to help the most people possible. And to be 100% transparent, the decision was based on the public perception that “CrossFit” is something they can’t do.

I feel that we can widen our reach to the public and in the corporate wellness space by creating a brand that offers “CrossFit” as a fitness program, amongst others. It is the expectation that Live Active Charlotte better tells our story and allows more people a chance to hear it.